Today, mobile applications have become a full-fledged business tool along with the site and the real point of sale of goods or services. More companies are including mobile application development in their marketing and business strategies. And customers appreciate this effort indeed.
The stats show that more than 50% of users opt for mobile devices to access their favorite brands and discover new products. In addition, 33% of users prefer mobile applications to the mobile sites. An app can really help your business boost conversion, increase customer loyalty, pitch personalized offers, and retain users. But what exactly should you take into account to make this happen?