Novelties in the field of consumer electronics, conceptual technologies are announced and issued with amazing speed and frequency. Virtual, augmented and mixed reality innovations are among them. Although these technologies have been introduced only recently, the initial attempts to develop such solutions were actually made almost 200 years ago. Then, it all started with a stereoscope, and today mixed reality even comes to mobile devices.
Today, mobile applications have become a full-fledged business tool along with the site and the real point of sale of goods or services. More companies are including mobile application development in their marketing and business strategies. And customers appreciate this effort indeed.
The stats show that more than 50% of users opt for mobile devices to access their favorite brands and discover new products. In addition, 33% of users prefer mobile applications to the mobile sites. An app can really help your business boost conversion, increase customer loyalty, pitch personalized offers, and retain users. But what exactly should you take into account to make this happen?
Statistics won’t let us doubt the popularity of mobile apps. According to Statista, the global mobile app market will reach $3,072m by 2023. Quite predictably, entrepreneurs from all over the world are trying to get their piece of the revenue. As a result, today we seem to have an application for pretty much anything.
But there is one story that repeats itself over and over again. Loads of new apps bring their owners little to no revenue. And it’s an unfortunate and frustrating experience since the development of a mobile program is rather expensive.
The easiest approach is to learn from the ones who managed to succeed. That’s why we will take a look at both the ways to boost your revenue and the insightful use cases.
Mobile devices almost completely overtook desktops. Today 48% of global web traffic comes from smartphones and tablets. This means that businesses have to adapt to a rapidly changing environment, and offer their target audience a more convenient way of interaction with the brand.
Our team at Centogram is determined to help any size business create mobile applications to help increase your company’s digital presence. We specialize in cross-platform solutions where we can target iOS and Android development at the same time using only a single code tree and team. We are excited to announce our partnership with Clutch and our high ranking on their report of the top app developers in Cincinnati!
It seems like we have mobile applications for everything: entertainment, fitness, physical and mental health, shopping, you name it. Google Play and Apple Store list 2 million apps each, and numbers will keep growing. And it’s definitely good news for entrepreneurs, because, as practice shows, an app can boost business growth if the strategy is implemented correctly, of course.